Super
Affiliate Strategies PART 2
By : Rich Hamilton, Jr (www.insidenetmarketing.com)
If you are an affiliate that is trying
to promote an affiliate program, then I don't need to tell you it's not a walk
in the park, unless you know what to do. With that in mind, this is one of the
main reasons I decided to write a sequel article called Super Affiliate
Strategies Part 2. In this article, we are going to talk about a few ways that
you can effectively promote your affiliate program.
Articles
Writing articles is another great way to promote your affiliate program and it
won't cost you a cent. All you have to do is write articles that are associated
with the affiliate program you are promoting. At the end of each article, will
be the best time to promote your affiliate program. Make sure that the
affiliate program you are promoting is relevant to the article, you'd be
suprised at how many people get this wrong.
Just to give you an idea, I previously wrote an article that was entitled "The
Wrong Email Format Can Destroy Your Offer". In this particular article I
discussed the advantages and disadvantages of text and html email formats. At
the end of the article I presented an autoresponder that is capable of
performing both formats.
Custom Error Pages
If you are not using custom error pages to help lost visitors, then you should.
Believe it or not up to 10% of your visitors are going to see an error page and
by having custom error pages that will help your lost visitor navigate to a
destination of your choice. Up to 80% of visitors that receive an error page
will leave your web site completely, a custom error page is great way to keep
your visitor on your web site, by pointing the way for them.
Having a custom error page is the perfect opportunity to present to your lost
visitor an itemized list of your affiliate programs that you are promoting.
Instead of having them leave your web site all together, just point them in the
direction, but towards the affiliate program you are promoting. Having a custom
error page is an effective and powerful way to make the best of your ugly error
pages!
Even though this is an effective strategy, you don't want to confuse your lost
visitor with too many options. If you do have too many options on your custom
error page, this strategy may backfire on you. So, I recommend that you limit
the amount affiliate programs on your custom error page.
Automated Messages
If you are currently using any type of automated message, then you would
consider promoting your affiliate program with them. Promoting your affiliate
program in your automated messages is a great way to make additional affiliate
sales and it works well too. When I say an automated message, I mean any type
of automated message, whether it is an invoice, newsletter confirmation, faq,
etc.
The trick is to promote an affiliate program that is associated with the
message. For instance, if you have a newsletter about web marketing tips and
you send your new subscribers an automated confirmation message. Then you would
want to promote a product that was related to the theme of your newsletter, in
this case, it would be web marketing.
The same can be done with an invoice automated message, in fact, it works very
effectively. Why? Because they have already bought something from you and they
are still in the mood to buy. By feeding on your buyer's impulse, you can
literally watch your affiliate sales skyrocket. You need to make sure that the
affiliate program you are promoting is associated with your invoice message, or
this strategy will not work effectively.